Tech + Tools

We believe that the right tools empower stronger ideas and more seamless execution. We use a streamlined yet flexible tech stack to support everything from campaign management to real-time collaboration. For project and campaign management, we rely on Slack to track milestones, ensure transparency and drive cross-functional coordination across teams. We use Resource Guru for time tracking and resourcing and Google Workspace for shared document collaboration. For campaign analytics and reporting, we leverage our proprietary KiQ Performance Analytics which provides real-time campaign updates and deep dives.

We also leverage Waldo, our AI-enabled research tool, to rapidly surface competitor insights, category white space and cultural trends at the outset of strategy engagements. This tool allows us to uncover relevant consumer conversations, emerging themes and behavioral patterns that inform brand positioning and campaign development. In addition, we actively pilot new creative AI tools – such as Adobe Firefly and Runway ML – for rapid concepting, moodboarding and visualization.

In addition, we are happy to integrate with your existing software and tools, as we frequently do with our current clients. If you are using Monday.com or Asana for project management, we can easily get up-to-speed on the platform to be lock step with your internal team for seamless and efficient communication and file sharing.

Summary of Core Tools:

• Project Management: Slack, Asana
• Collaboration: Google Workspace
• Proprietary Campaign Reporting: KiQ (Customized reporting across all media platforms, Google Analytics, Google Search Console, CRM, etc.)
• AI & Proprietary Tools: Waldo (custom AI insights platform)
• Creative & Design: Adobe Creative Cloud, Figma
• Media Buying Platforms:
  • Google Ads
  • Meta Ads
  • Pinterest
  • YouTube
  • TradeDesk
  • The Kinetic319 and Planet Propaganda team have access to all marketing inventories across all platforms. Further details upon request.